The growth of digital printing technology has brought technical advancements, more options, and exciting new features to today's commercial printing. Digital printing makes it possible to produce even the smallest quantities at affordable prices. It's also easier to update existing documents or print new versions whenever you need them. You can even personalise each and every piece of print, to make it more engaging for your clients.

Advantages of digital

High quality
The quality of digital printers has rapidly improved such that today it is almost indistinguishable from traditional litho to the extent that it is often referred to as 'near litho' quality.

Cost effective
While the unit cost of each piece may be higher than with offset printing, when setup costs are included digital printing provides lower per unit costs for very small print runs.

Shorter turnaround
Every print is the same. More accurate counts, less waste and fewer variations, due to not having to balance ink and water during press runs.

Variable Data
Variable data printing is a form or customisable digital printing. Using information from a database or external file, text and graphics can be changed on each piece without stopping or slowing down the press. For example, personalized letters can be printed with a different name and address on each letter. Variable data printing is used primarily for direct marketing, customer relationship development and advertising.

Digital print is normally cheaper and faster on these types of printed media, such as business stationery, brochures & reports, booklets, flyers, manuals, promotional leaflets, price lists and small volume catalogues & proposals.